Krittika Mittal's profile

Kingfisher Witbier Launch

Krittika Mittal
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I was recently asked by Kingfisher to create a set of illustrations for their new beer: The Witbier. 
The beer is made of 5 different ingredients along with the wheat: Oats, Hops, Oranges, Nutmeg and Coriander​​​​​​​. The idea is that with every sip you drink, you get a new flavour/taste and notice a new ingredient- hence each illustration had to represent one component of the beer. The overall vibe: rusty and flowery.
CONCEPT AND MOOD BOARD
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
STORY LINE AND ILLUSTRATIONS
For each ingredient, there is an attempt to capture the journey a person has while drinking their beer. Most people drink beer after a long day- to rejuvenate & relax themselves. This has been conceptualized that as soon as you have your first sip of the beer, you can taste the wheat + oats and instantly feel a burst of energy, like morning. With each sip, you end of experiencing a different emotion. When you drink your second sip and taste the hops, you can easily imagine yourself under the sunny blue skies in hop fields, feel the cool mountain breeze when you taste the nutmeg and so forth.

beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
beer beer illustration botanical botanical illustration hops kingfisher procreate illustration witbier
PROCESS VIDEO
THANK YOU
Kingfisher Witbier Launch
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Krittika Mittal's profile

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Krittika Mittal's profile
New Delhi, India

Kingfisher Witbier Launch

I was asked to create a set of illustrations for Kingfisher's new beer: The Witbier. With every sip a new ingredient is discovered by the drinker Read More

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